The ‘#LikeMe Zoektocht’ in Middelkerke is a free, family-friendly interactive walk or bike tour. It covers 5 kilometers and guides participants along filming locations from the Ketnet series ‘#LikeMe’. Along the way, characters like Mia, Oscar, Sem, Raoul, Jules, and Louise appear in short videos. These videos help participants solve clues and continue the story.

The adventure focuses on reuniting the characters for a group photo by finding their secret hiding places. Moreover, QR codes along the route unlock fun challenges and exclusive content. The quest starts at the tourism office De Oude Post in Middelkerke and ends at Surfclub De Kwinte. On average, it takes about two hours and can be done on foot or by bike. Although the cast is not physically present, participants who complete the challenge may still win a surprise.

Meanwhile, Broadway Productions managed all post-production for the ‘#LikeMe Zoektocht’ videos. These clips guide participants along the route with narrative context, interactive clues, and familiar character appearances. In fact, the videos played a central role in shaping the entire interactive experience.