Music video editing in Belgium played a central role in the annual campaign ‘Stip It’, created by TV channel Ketnet. The initiative raises awareness about bullying and encourages children to embrace differences. In 2021, the campaign launched with a music video featuring singer Nora Gharib and Ketnet host Sarah Mouhamou. Together, they invited children to draw four dots on their hands. This simple action symbolically condemned bullying and quickly became a movement across schools in Flanders.

Directed by filmmaker Lucas Dhont and produced in collaboration with Broadway Productions, the video struck a chord with young viewers. Its strong visuals and clear message helped it spread far beyond classrooms. As a result, the campaign became a cultural phenomenon. It reached parents, teachers, and even local communities.

The strength of ‘Stip It’ lies in its creativity and accessibility. Each year, it inspires children to take small but meaningful actions that demonstrate inclusion. Moreover, the campaign promotes kindness, empathy, and respect. Music, storytelling, and visuals work together to create a powerful experience. Therefore, children can easily understand and relate to its message.